Trademark Licensing
Steering Clear of Marketing Traps Around Milestone Events
If you are in the marketing/advertising business, your success depends largely on coming up with innovative new ways to promote a customer’s product or event offering. Thus, when a milestone event arises in the sports, music, or film worlds, you may be inspired to try to capitalize on those events by tying your marketing efforts…
Read MoreLessons for Silicon Valley Companies in Apple Trademark Dispute
In case you have not been following the story, Apple has found itself in the middle of a trademark dispute in China over the use of its mark “iPad,” as MSNBC reported on its website yesterday. You might wonder how in the world this happened, given Apple’s large, IP savvy legal department and the fact…
Read MoreCollaborating Can Create Legal Headaches if the Appropriate IP Agreements Are Not in Place
If you run a small business, you have probably given some thought over this recession to how you might be able to collaborate with other businesses to generate some additional revenue for your business. I know that this is definitely something that I have been thinking about for my practice, and it is something that…
Read MoreIs Your Business Infringing on the Intellectual Property in Other Companies’ Logos?
Increasingly, I have noticed a trend with websites: more and more, companies are displaying other companies’ logos on their websites. In fact, when my new website was in development, my developers proposed that I do the same. However, if you are displaying other companies logos on your website, there is a high likelihood that you…
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